Utz Certified is independent not-for-profit organization that operates a certification program for responsible coffee production and supports producers and roasters, by bringing an added value to their products through the certification.

Utz Certified coffee has been produced according to Utz Certified Code of Conduct. That coffee complies with adequate social and environmental practices and an efficient farm management.

Farmers applying Utz Certified Code of Conduct in their productions can apply for the certification. Buying from those farmers offers coffee brands the security that they are buying from a responsible source. There is a monitoring system that traces the certified coffee along the chain.

Utz Certified is:

	Acknowledgment of a coffee produced in a responsible way.
	A traceable coffee chain.
	Creation of new market opportunities.
	Improvement of negotiation terms.

The price of the Utz Certified coffee is set during the negotiation between the buyer and seller. Utz Certified does not interfere in price negotiations. Utz Certified certification allows that farmers obtain better negociation terms: A certified responsible coffee is a better product that deserves a better price..